Avon Worldwide

WE BELIEVE IN THE BEAUTY OF DOING GOOD

WE STAND AGAINST ANIMAL TESTING

We believe animal testing for cosmetics is unnecessary. We never test products or ingredients on animals or ask our suppliers to do so. We’ve been advocating for alternatives to animal testing for cosmetics for over thirty years and are proudly cruelty free, as approved by Cruelty Free international’s Leaping Bunny Programme.

Here are just some of the steps we’re taking to help protect our furry friends…

A global stand against animal testing

As the first global cosmetics company to end animal testing of its products in its operating countries, we’ve been working for acceptance on non-animal methods for three decades.

Our goal is to deliver products that not only meet but exceed your expectations, without compromising our commitment to animal welfare, safety standards or regulatory requirements.

Cruelty Free International (CFI)

Testing beauty products on animals is ugly, and we won’t do it. We’re proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our beauty products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.

For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org

“We are delighted to have such an iconic, global brand as Avon as part of our Leaping Bunny family, after demonstrating their commitment to ending animal testing for cosmetics over many years. Avon celebrates innovation, honesty and inclusion and Cruelty Free International is excited to continue our partnership embracing those shared values to help end animal testing.”

Michelle Thew, CEO, Cruelty Free International

FAQ

Does Avon test on animals?

We never test products or ingredients on animals anywhere in the world and we’ve been working for acceptance of non-animal testing methods for three decades. All of our beauty and personal care products are Leaping Bunny approved by Cruelty Free International.
How do you make sure your suppliers don't test on animals?

To become Leaping Bunny approved, brands must meet rigorous criteria that go beyond compliance with animal testing restrictions. For further details of the criteria please visit the CFI website here.
How does Avon ensure the safety of its products without animal testing?

The safety of our customers is of paramount importance, and we substantiate the safety of our products using well established non-animal testing methods such as applying existing data, computer modelling, and in vitro testing to ensure the safety of Avon-branded cosmetics products.